ZICTA’s statistics show that there is massive local demand for mobile internet, but is the service up to standard?
According to Zambia Information and Communications Technology Authority (ZICTA). The number of Zambians using mobile internet has risen to 7.91 million from 7.10 million in less than a year.
The increase is attributed to more affordable data service packages on the market. A 5 GB data bundle now costs less than ZMK 100, which previously would have purchased less than 2 GB.
MTN Zambia, Airtel Zambia
Recent statistics released by the regulator suggests that the country, with a population of 16 million, is home to 13.4 million subscribers, representing a penetration rate of 81.92 percent.
MTN Zambia leads the market with approximately 6 million subscribers, followed by Airtel Zambia with 5 million and Zamtel with just over 2.2 million customers.
The number of mobile internet users in the country has increased to 7.7 million from 7.1 million, representing a 47.08 percent penetrate rate.
Operators have reduced the cost of data bundles by over 70 percent and this is understood to have fuelled the increase in users.
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